The coaching biz emails
Marketing your coaching biz is about to get a lot less confusing.
Your certification taught you to coach. It didn't teach you to market. So a few times a week I send you one thing you can use that day.
And every Saturday I answer one coach's question live on YouTube. The action steps? Those only go to my email list.
A few times a week. Short, useful, and you can unsubscribe any time.
You'll also get my free diagnostic guide. 10 minutes to find the one thing to fix first.
Real subject lines from the last few weeks.
Here's what happens
Remember the part of your certification that taught you to get clients?
Yeah. Me neither.
They hand you a library of on-demand courses. You work through them at your own pace. They teach you to coach.
Then they send you off into the business world to figure out the rest on your own. If you were lucky, you got a couple of 1:1 calls to "set your business goals." A good luck. Cue the kumbaya.
Your coaching skills aren't the problem. Your marketing is.
Every Saturday, live
Office Hours with Michelle.
One coach. One question. Answered live. Send me the question that's keeping you stuck, and every Saturday I pick one and answer it on YouTube.
Anyone can watch the replay. But the action steps only go to my email list. YouTube gets the answer. Your inbox gets the plan.
Your question, answered live
Saturdays, 9 AM PT, on YouTube
Got a question? Once you're on the list, just hit reply to any email and ask. Questions from my list get picked first.
What lands in your inbox
Less inspiration. More instructions.
A quick thing to try
One small action you can take this week to get in front of more of the right people.
Behind the scenes
What's actually working in my business right now. The mistakes included.
A story with a point
Something real, from my life or a coach's, with a lesson you can actually use.
A real win
A coach lands a client, and I break down the exact move that made it happen.
Your Office Hours action steps
The 3-step plan from every Saturday live, plus a Friday check-in so you actually do it. Only for the list.
Straight from the inbox
Replies I didn't pay for.
"I wish I would have found someone like you before I spent all the money on the other programs."
LORI L. / COACH
"I love your emails; you better not stop sending them to me!"
LISA B. / COACH
Who these are for
Brilliant in coaching sessions. But stuck on marketing.
Coaches across every niche.
If you're tired of hearing "you just need to put yourself out there" and you want someone to show you what that actually looks like in real life, you're in the right place.
About
Hey! I'm Michelle
The Coaches' Coach. Business Coach and Marketing Strategist.
I wrote a book in four months. Ordered 300 copies. Gave every single one away for free, sure the clients would follow. Zero clients.
It took me an embarrassingly long time to see it. My certification got me ready to coach. It did not get me one client.
Then I learned the other half, and it turned out to be a handful of things rather than forty. I make getting coaching clients simple. Yes, even if you're new.
One thing you can use, a few times a week.
Plus the action steps from every Saturday Office Hours, and the diagnostic guide to get you started.
The coaching biz emails
Where should I send them?
A couple of times a week, plus the action steps from every Saturday Office Hours. The diagnostic guide comes in the first one.
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