For coaches who know how to coach but not how to get clients
Your coaching business exists in exactly one place. Inside your head.
In one week, it stops being an idea.
Free to attend.
You know how to coach.
You have no idea how to start.
And you already have most of the answers. They are just scattered across seven places, which is the same as nowhere.
- a note on your phone
- a Google Doc you started in March
- a niche you tweak and tweak
- the bio you keep rewriting
- a domain you paid for, still empty
- a voice memo to yourself
- forty saved posts
- 1 Current Position
- 2 Out of Scope
- 3 Risk Assessment
- 4 Target Market
- 5 Positioning
- 6 Go-To-Market
- 7 Support & Team
Scattered answers cannot be used. A business spread across seven apps is still a business that lives in your head, because nobody can be told about it and nobody can hire it.
So let me ask you this. How many lives have you changed so far?
I am not asking to hurt you. I am asking because you did not do all that inner work to help no one. And getting from zero to one percent does not take a website, a funnel, or becoming someone salesy. One percent is simply the first moment your business exists outside your head. A real sentence. Said to a real person.
You are not short on thinking. You are short on one page where the thinking is finished.
Three sessions. One page. Seven answers.
Everything lives in your training hub. The link arrives by email on September 7, the day before we start.
Sept 8
Where do I even start? The seven-step map.
You will see the whole climb as one picture for the first time, not a pile of disconnected tactics. And you will finally understand why everything you have been trying has not been adding up.
Fills fields 1 and 2: Current Position and Out of Scope.
Sept 10
The three places new coaches slip.
You have the map. Now here is where coaches slip and fall, so you can walk past every one. Most are standing in one of three gaps and cannot see which. You will know yours before Saturday.
Fills field 3: Risk Assessment. Half your plan, done before we ever meet.
Sept 12
You do not leave with notes. You leave with a sentence.
This is the session the other two exist for. Your person, found with the megaphone test. Your sentence, coached live in the chat. One real name who hears it this week. This one does not work as a replay, and there is a live-only drawing: show up and you are entered to win a thirty-minute one-to-one with me.
Fills fields 4 to 7: Target Market, Positioning, Go-To-Market, Support and Team. Page one, complete, in your hand.
Two words are buried in the trainings.
One is hidden inside each one. They are not announced and they are not repeated, so you have to be actually watching to catch them. There is a line on your Start Plan to write them down.
Find one, reply to my email with it, and you have earned an entry in the hot seat drawing. Find both and you have two.
What coaches said after the last live training
Real coaches. Real clarity.
Straight out of the Zoom chat, during and after the session.
I walked away with so much clarity, several 'aha' moments, and a real plan to move forward. Michelle is knowledgeable, relatable, and has a gift for making business and marketing feel simple instead of overwhelming.
I know so much and yet my message is still not totally me, you're cutting through all of that with this training.
These videos have been so thought-provoking and I have been able to connect with the heart of my message.
You were able to take my thoughts and turn it into a quick branding message and a short version is AMAZING!!!
I felt so seen and inspired by your feedback and how much you genuinely care.
These exercises has been incredibly helpful, and brought a lot of clarity, thank you.
Three things this asks of you.
It is free, but it is not passive. If any of these is a no right now, wait for the next round.
Watch both trainings, then come live.
Each one is about twenty minutes and they build on each other. Training 1 hands you the map. Training 2 names your blocker. Saturday is where we use both, live, so skipping one leaves the live session with nothing to build on.
Fill the plan in as you go, and keep your eyes open.
Each training fills specific fields, so half the page is done before we ever meet. Keep it next to you while you watch, because the hidden words go on it too.
Print the page you have been meaning to print since the start of the year.
Not a folder of videos. One page, seven decisions, in your own handwriting. The business you have been wanting to have starts existing on it.
You have already tried the version where you watch and take notes. This is the version where you write it down and say it out loud. That is the whole difference, and it only happens if you show up.
Meet your trainer
Hi, I am Michelle.
Business and marketing coach for coaches. I built my own coaching business from zero, online, without a big audience and without going viral.
Coaching certifications teach you how to serve clients. They rarely teach you how to attract them. That gap is what I built my entire business around closing.
Everything in this training comes out of the 7-step Client Enrollment Method, which is the order I use with paying clients.
- ICF accredited coach, trained at iPEC
- Certified copywriter and email marketing strategist
- Named a Top 15 Coach in Los Angeles
- Creator of the 7-step Client Enrollment Method
One week from now, one of two things is true.
The ideas are still in your head, in the same seven places they have been all year. Or they are on one page, in your handwriting, and a real person has heard your sentence.
Nothing about this costs money. The only thing it costs is being in the room on Saturday.
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