For coaches in their first 3 years
What if the next 90 days ended with paying clients?
The Coaching Business Blueprint gives you 5 simple steps to get your first clients, plus the scripts and checklists to use them.
Sound familiar?
The questions in your head.
- "Do I need a website before I can get clients?"
- "What do I even charge?"
- "What if I pick the wrong niche?"
- "Which social media should I be on?"
- "How do I ask someone to work with me without feeling pushy?"
- "Who am I to do this?"
About 1 in 5 new businesses close in their first year, and only about half are still open after 5 years (U.S. Bureau of Labor Statistics). This doesn't have to be the story of your coaching business.
Your trail map
5 milestones. One clear path.
- 1
Get Set Up
Payments, booking, and the business basics.
- 2
Get Clear
Your dream client, your message, and your package.
- 3
Get Seen
Simple marketing that gets you in front of the right people.
- 4
Get Clients
Discovery calls and invitations that feel natural.
- 5
Keep Them
Get your clients real results and grow to bigger stages.
Your 90-day plan
Start November 10.
Set up your business basics, your message, and your coaching package.
Show up where your dream clients already are.
Start conversations, book discovery calls, and fill your calendar.
Tools in the back of the book
- Who You Help and Why worksheet
- Big Change Statement
- Discovery call and invitation scripts
- Client intake questions
- Business basics checklist
- 12-Month $100K Checklist
What you walk away with
By the end of this book, you'll have
- One sentence that says who you help
- A price you can say out loud with confidence
- Clear places to show up
- Real discovery calls on your calendar
- Invitations that feel natural to send
- A path to bigger stages
Meet your guide
Hi, I'm Michelle.
I'm a business and marketing coach for coaches. I make getting clients simple, whether you just got certified or you've been coaching for years.
I'm a Certified Professional Coach through an ICF-accredited program, a certified copywriter, and an email marketing strategist. I was named a Top 15 Coach in Los Angeles, and I've spent a decade in marketing, teaching coaches how to market their business.
I host the Make It Visible podcast and teach inside the Coach With Clients Academy, where coaches build their business step by step with me.
This book is everything I wish someone had handed me at the start.
From coaches
Real coaches. Same blueprint.
I have only read the prologue so far. And I am blown away by how beautiful it is. It came as a huge surprise. What a compelling inspirational story of courage and perseverance.
I did the coaching thing, I got certified and then it was like, and then what? Then you came along.
With Michelle's assistance, you will have a strategy and be working towards your goal after one session!
Your reader bonus
Buy the book by November 30 and get the Niche & Avatar Builder free.
- The Niche & Avatar Builder.
A simple tool that helps you get clear on who you help and what they want, so your posts and offers speak right to them. [$49 value]
Want a room to build it in?
Coach Base Camp
The book gives you the steps. Base Camp is where you take them, with me and a room of coaches doing the same. And it's free to join.
Content Lab
Share your post, email, or page in a Google Doc. I pick a few to give feedback on live.
Tech Help
Stuck on a tool or setup? Ask, and members help too.
Weekly live Q&A
Send in your marketing question, and I'll answer it on our weekly live.
A coaches-only room
Ask your marketing questions without marketers pitching you.
Good questions
Questions
Is it too early for me to start?
No. Milestone 1 starts with the basics.
I've been coaching for a while. Is this still for me?
Yes. Start at the milestone where you feel stuck.
Does this work for my niche?
Yes. The steps to get clients are the same in every niche.
Will I have clients in 90 days?
I can't promise that. Your results depend on you and your market. Chapter 9 shows you what to do if you get stuck.
Which purchases get the bonus?
Any Kindle purchase on Amazon through November 30. Claim your Niche & Avatar Builder with your Amazon order number.
Is there a print version?
A hardcover is coming soon. For now, the free Kindle app works on your phone, tablet, or computer.
Is Coach Base Camp part of the book?
No. Base Camp is my free community for coaches who want help using the book.
Get the blueprint. Start building.
Pre-order on Amazon for $9.99 →Kindle edition · Reader bonus ends November 30.
Coach With Clients is created by Michelle Kuei, Business & Marketing Coach for Coaches and founder of Elevate LifeCoaching LLC.